Peters & Peters – Precision in duality Within International has always been about brands. Creating brands is capturing the essence of a firm. It is about understanding the people in their individuality and as a whole. It is about understanding how to combine the...
Brewing brilliance: In conversation with Paul Edwards. Author - I recently had the pleasure of grabbing a coffee with Paul Edwards – coffee with an agenda. Initially, I intended to gather Paul’s consolidated thoughts on our new brand and its alignment with our...
Digital Legal Exchange – Defining legal X Digital Legal Exchange (DLEX) had ambitious plans to rebrand and reposition themselves as pioneers in the digital transformation of the legal sector. Led by visionaries Mark Cohen and Isabel Parker, the goal was to create a...
DLA Piper – Our word is our brand Our longest standing client, DLA Piper LLP is a multinational law firm, now regarded as one of the largest and most prestigious in the world. Though the relationship spans two decades and many projects, our most significant piece of...
Having a personal interest in sports communications, Account Manager Charlie Martin investigates the controversy within football club branding and how this translates to the professional services environment we operate in at Within International. Agencies often speak...
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