Digital Legal Exchange Digital Legal Exchange (DLEX) had ambitious plans to rebrand and reposition themselves as pioneers in the digital transformation of the legal sector. Led by visionaries Mark Cohen and Isabel Parker, the goal was to create a brand that truly...
Peters & Peters Within International has always been about brands. Creating brands is capturing the essence of a firm. It is about understanding the people in their individuality and as a whole. It is about understanding how to combine the human and the...
DLA Piper Our longest standing client, DLA Piper LLP is a multinational law firm, now regarded as one of the largest and most prestigious in the world. Though the relationship spans two decades and many projects, our most significant piece of work began in 2018, when...
Mitul Rajani, our Director of Experiential & Film, cuts an imposing figure (Creative Director Will often jokes that he is his own personal bodyguard). Tall, bald and bearded, hands decorated with rings and a discreet eyebrow piercing, he looks every inch a man who...
Bold, simple and instantly recognisable, DLA Piper’s new visual identity – an abstract play on unique vocal fingerprints – pays respect to their old identity while setting the foundation for a new future. As a global market leading law firm with locations in more than...
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