Opinion – Within International

Brewing brilliance: In conversation with Paul Edwards.

Brewing brilliance: In conversation with Paul Edwards. Author - I recently had the pleasure of grabbing a coffee with Paul Edwards – coffee with an agenda. Initially, I intended to gather Paul’s consolidated thoughts on our new brand and its alignment with our...

Designing in the fourth dimension.

Designing in the fourth dimension. Author - We create distinctive brands for our clients. Using the 3D modelling software, Cinema 4D, we turn brand traits into unique graphic devices. It regularly brings forward important questions; what is the fourth dimension? And...

Change changes minds

Change changes minds Author - “In any given moment we have two options: to step forward into growth or step back into safety.” Abraham Maslow Change is always an arduous but rewarding process. I have recently relocated from Hong Kong to London. I moved from one dense...

Brands of the future. How to build a living brand.

Brands of the future. How to build a living brand. Author - Brands present a real opportunity to re-invent, re-imagine and re-define yourself as a business. What do you want people to think or feel? What connection do you want to make? A brand gives you the ability to...

How creativity drives business success.

How creativity drives business success. I have always been fascinated by how our brains work – this is no secret to anyone who knows me, and by knows me, I mean has had a conversation with me at some point in their lives. I think this is because the brain is still the...

Metaverse use cases – the better question to ask

Metaverse use cases – the better question to ask Author - The concept of the metaverse has captured people’s imagination about the future of technology and society. There is indeed lots of debate about what we can use the metaverse for, if at all. Here is a list...