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Peters & Peters

Peters & Peters

Within International has always been about brands. Creating brands is capturing the essence of a firm. It is about understanding the people in their individuality and as a whole. It is about understanding how to combine the human and the professional elements so that...
Ambiguity and invention. The cornerstones of great creatives.

Ambiguity and invention. The cornerstones of great creatives.

After five weeks of lockdown, and for most of us, eight weeks of planning, I have been speaking to friends and colleagues about what COVID-19 has meant for the creative industries. Firstly, there is good news for creatives. The majority can work from home with a Mac,...