When business leaders are asked about the most important factors in choosing a strategic partner, innovative idea generation tops the list – cited by 90% as a key priority*. For us, innovation is rooted in knowledge, ideas in expertise – it fuels our conceptual work. Rooted in clients’ needs, data and deep insights, we build narratives that hold value. It delivers effective brands, influential campaigns and impactful communications strategies. This is why our clients consistently choose to work with us – the clever in thinking and execution, by design.
As we have advocated previously, brands are among businesses’ most valuable assets – when done right, they have a tangible return on investment, leads to increasing performance, a happy and engaged workforce. It makes a recognisable and visitable brand. Similarly, you may have heard us say that we present clients with a maximum of two well-developed concept options per brief. While we craft both with the utmost care, experience has shown us that if the first two don’t hit the mark, a third one is unlikely to fare much better. And ultimately, clients can only execute one preferred solution, no matter how compelling the alternatives are.
As we walk our clients through a project, we aim to make this agonising choice as easy as possible, which most of the time means that some promising solutions must, alas, remain conceptual. This shines a light on those narrowly missed opportunities – close seconds that, despite falling just short from frontrunner position, deserved recognition for their unrealised potential.
Unrealised #001
Seeing the world through the eyes of ambitious developers, this project aimed to shape their vision of a new touristic hub defined by luxury, sustainability, and innovation. Our concept was born from their desire to create something truly forward-thinking – something that would leave a legacy.
As with any new construction project, understanding the location in all its aspects is fundamental. We meticulously analysed data on topography, sea level, existing cities, and planned future developments. This informed the creation of a modular map that uses adjustable volumes to visually represent areas of interest, qualitative data, and future business integrations.
The map serves as a reliable and future-proof visual to be used over time on all brand assets as the client’s vision evolves.
Unrealised #002
The guiding principle behind this concept is simple yet powerful: unite people’s expertise under one representative banner, their brand. We utilised facial scanning technology to create 3D models that highlight the distinct characteristics of individuals within the organisation.
By mapping the faces of their team members, we developed a modular graphic device that effectively conveys the company’s values while expressing its unique identity and the diversity of talents within.
It is a living portrait of the workforce forming an authentic human connection to the brand and illustrating the inclusive culture where each contribution is respected and each talent valued.
Unrealised #003
‘Speaking the unspeakable’ is an all-too-familiar challenge for NGOs striving to spread awareness of traumatic issues that, by their nature, defy easy description. For this campaign, our goal was to develop a concept that could communicate the consequences of sexual abuse through visual storytelling alone.
Central to the design was a carefully considered photography brief framed around close-up shots of real people. By compiling sensitively edited portraits, we aimed to form an immediate connection with a wide audience.
It was our hope that in generating emotional responses, we could convey both empathy and empowerment: empathy for those who endure these abuses, and empowerment through depicting the power each of us possess to spark change only by speaking.
Unrealised #004
Our concept aimed to create a spatial representation of our client’s environmental, social and governance (ESG) offering. We built a bespoke digital studio to model 3D landscapes shaped by the millions of data points measured across their tools and methodologies.
Graphical devices were designed to clearly illustrate how ESG factors translate into ratings, risks and actionable insights. Using 3D modelling served to both modernise their look and feel and reinforce the environmental sensitivity of their approach.
It accurately depicts the interplay between hard information they collect and qualitative assessments they produce, effectively transforming complex analyses into business differentiators.
Unrealised #005
Drawing inspiration from the client’s core values, we developed a bespoke graphic identity inspired by different construction methods. Negative space and thoughtful texture placement combined geometric forms from varied built structures to create a signature mark.
With an appreciation of architecture and user experience, the design aims to underscore the balanced mix of technical knowledge and creative vision that defines the organisation’s collaborative approach. It speaks to their process of working in consultation with clients to deliver distinctive solutions.
Accessible yet sophisticated, the overall look and feel strives to convey their unique positioning within the industry.
For every unrealised concept that holds the seeds of real impact – contact us to reveal your brand’s potential.
