Brewing brilliance: In conversation with Paul Edwards. Author - I recently had the pleasure of grabbing a coffee with Paul Edwards – coffee with an agenda. Initially, I intended to gather Paul’s consolidated thoughts on our new brand and its alignment with our...
Having a personal interest in sports communications, Account Manager Charlie Martin investigates the controversy within football club branding and how this translates to the professional services environment we operate in at Within International. Agencies often speak...
Digital Legal Exchange EXPLORE MORE Play Digital Legal Exchange (DLEX) had ambitious plans to rebrand and reposition themselves as pioneers in the digital transformation of the legal sector. Led by visionaries Mark Cohen and Isabel Parker, the goal was to create a...
Peters & Peters EXPLORE MORE Play We isolated the Peters & Peters ampersand and turned it into an emblematic sculpture that is at the foundation of the new brand. Within International has always been about brands. Creating brands is capturing the essence of a...
Launching our methodology for expert rebranding with zero capital expenditure. Among the myriad reasons businesses rebrand, taking a different direction or needing to differentiate tend to be the most compelling. With so many businesses pivoting in response to the...
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