Peters & Peters – Precision in duality Within International has always been about brands. Creating brands is capturing the essence of a firm. It is about understanding the people in their individuality and as a whole. It is about understanding how to combine the...
DLA Piper – Our word is our brand Our longest standing client, DLA Piper LLP is a multinational law firm, now regarded as one of the largest and most prestigious in the world. Though the relationship spans two decades and many projects, our most significant piece of...
Digital Legal Exchange – Defining legal X Digital Legal Exchange (DLEX) had ambitious plans to rebrand and reposition themselves as pioneers in the digital transformation of the legal sector. Led by visionaries Mark Cohen and Isabel Parker, the goal was to create a...
Bold, simple and instantly recognisable, DLA Piper’s new visual identity – an abstract play on unique vocal fingerprints – pays respect to their old identity while setting the foundation for a new future. As a global market leading law firm with locations in more than...
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