In a world of one trick ponies, be Darwin’s finches. Author - In the creative industries, specialists are seen as oracles. Specialists, or one-trick-ponies as they are more commonly known, are valuable for very specific functions. The idea of mastering one’s...
Brewing brilliance: In conversation with Paul Edwards. Author - I recently had the pleasure of grabbing a coffee with Paul Edwards – coffee with an agenda. Initially, I intended to gather Paul’s consolidated thoughts on our new brand and its alignment with our...
Designing in the fourth dimension. Living in a 3D world. Author - We create distinctive brands for our clients. Using the 3D modelling software, Cinema 4D, we turn brand traits into unique graphic devices. It regularly brings forward important questions; what is the...
Change changes minds Author - “In any given moment we have two options: to step forward into growth or step back into safety.” Abraham Maslow Change is always an arduous but rewarding process. I have recently relocated from Hong Kong to London. I moved from one dense...
Brands of the future. How to build a living brand. Author - Brands present a real opportunity to re-invent, re-imagine and re-define yourself as a business. What do you want people to think or feel? What connection do you want to make? A brand gives you the ability to...
How creativity drives business success. I have always been fascinated by how our brains work – this is no secret to anyone who knows me, and by knows me, I mean has had a conversation with me at some point in their lives. I think this is because the brain is still the...
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