Aligning brand, purpose and strategy – A conversation with Eve Vlemincx Author – Will Hambling Language shapes behaviour. Behaviour shapes culture. Culture determines whether strategy actually works. In this wide-ranging conversation, Will Hambling, Founder...
Discontinuous change and the break with old logic Author – Will Hambling Before we start, I want to say I am politically agnostic. This is neither an anti-Labour piece, nor a defence of their predecessors; even if I were a good enough writer to create one! Also, this...
“Work the heck?”: highlighting the dangers of the UK’s new policies to businesses, international talent and young people. Author – Susan Atiomo “Work the heck is going on?” A question everyone in the current job market has asked themselves at one point (and yes, pun...
Should digital transformation be applied to enhance tech efficiency in the shipping sector? AI, IoT, digital twins and more. Author – Hannah Blaga Artificial Intelligence (AI) has become the centrepiece of boardroom conversations across every industry. Companies are...
The science of building brands for the intangible Author – Hannah Blaga For years, Within International has specialised in building brands for the hardest thing to define: the intangible. This is why we advise and deliver for professional service firms, defining and...
The case for neuroscience in business Author – Ruxandra Radulescu Let me get the science bit out of the way (at least a very small part of it). The medial prefrontal cortex (MPFC), superior temporal sulcus (STS), orbitofrontal cortex (OFC), amygdala and anterior...
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