Creative advantage in the age of generative systems AI image generation has moved from novelty to infrastructure and appears in any sophisticated design workflow, marketing pipelines and product teams. What remains less settled is not its presence, but how creatives...
Aligning brand, purpose and strategy – A conversation with Eve Vlemincx | Part 2 Language shapes behaviour. Behaviour shapes culture. Culture determines whether strategy actually works. In this wide-ranging conversation, Will Hambling, Founder & Creative Director...
Aligning brand, purpose and strategy – A conversation with Eve Vlemincx | Part 1 Language shapes behaviour. Behaviour shapes culture. Culture determines whether strategy actually works. In this wide-ranging conversation, Will Hambling, Founder & Creative Director...
Discontinuous change and the break with old logic Before we start, I want to say I am politically agnostic. This is neither an anti-Labour piece, nor a defence of their predecessors; even if I were a good enough writer to create one! Also, this article was prompted by...
“Work the heck?”: highlighting the dangers of the UK’s new policies to businesses, international talent and young people. “Work the heck is going on?” A question everyone in the current job market has asked themselves at one point (and yes, pun intended). I pen this...
Should digital transformation be applied to enhance tech efficiency in the shipping sector? AI, IoT, digital twins and more. Artificial Intelligence (AI) has become the centrepiece of boardroom conversations across every industry. Companies are moving quickly to...
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