Services
Original thinkers. Proven creators.
We offer services in brand, film and animation but our techniques and skills are not based on art – they are a response to business needs and the principles of accuracy, brevity and conciseness.
We use data to drive our thinking and research to complement our creativity.
Our process is designed to enable businesses to achieve their full potential, and as a prerequisite we put clients at the centre of everything we do.
We are called ‘Within’ because we were designed to feel like an extension of an in-house team.
SERVICE 01 | Advisory
The connection with our clients to challenge how it is done, so we can do it better.
Strategic counsel through the implementation of remarkable and effective communications from inception to delivery. The insight we harness through empirical research and theory helps to devise campaigns aligned with your company values which resonate with stakeholders and set you apart.
| A | Positioning and narrative development
| B | Board and leadership communications
| C | Campaign and stakeholder engagement
| D | Value proposition and EVP development
| E | Client loyalty programme development and implementation
| F | Values and behaviours development
| G | Pitch strategy development and implementation
| H | Election campaign management and governance
SERVICE 02 | Brand
Your identity from start to finish: for your people and to the world.
We create, maintain and develop brands. We enhance your reputation, retain your talent, identify new opportunities and win you business. Our work communicates the meaning and value in what you do, to the stakeholders at the heart of your business.
| A | Brand and sub brand creation and development
| B | Brand implementation and guardianship
| C | Internal and external communication outputs
| D | Thought leadership and industry reports
| E | Campaigns
| F | Pitches
| G | Data visualisation
SERVICE 03 | Digital
Your identity across all virtual environments: sophisticated, distinguished and data-driven.
Everything that can be connected will be connected in the future. Your clients will engage with you in ever more personalised ways, and they will expect the same from you. We make digital environments that affirm your values and communicate your messages effectively and seamlessly.
| A | Metaverse environment build and implementation
| B | Website design and build
| C | Front-end development
| D | Back-end development
| E | Social media strategy
SERVICE 04 | Film & Animation
The only medium to capture and convey complex emotion, to enhance recall and strengthen the relationship with your brand and people.
We enable business leaders to engage with stakeholders wherever they are. Our process is designed to project your message and personality in carefully crafted and beautifully produced films. From storyboard to analytics and measuring engagement, we do it all.
| A | International and multi-national film shoots
| B | Scripting and storyboarding
| C | High-end post-production for short- and long-form films
| D | Tailored on-set direction for stakeholders
| E | 2D/3D/4D animation
| F | Hype films for conferences and events
Our clients
AMS
Akin
CBRE
Clifford Chance
Cushman & Wakefield
Deutsche Bank
DLA Piper
Freshfields
Gleeds
Hong Kong Stock Exchange
Marsh McLennan
Moody’s
Morrison Forster
NHS
Orrick
Schneider Electric
Shearman & Sterling
Simpson Thacher & Bartlett
TUI Group
White & Case
World Economic Forum
Our clients
AMS
CBRE
Clifford Chance
DLA Piper
Gleeds
Kirkland & Ellis
Linklaters
M&G
Moody’s
NHS
Schneider Electric
TUI Group
White & Case
World Economic Forum
Akin
Cushman & Wakefield
Deutsche Bank
Freshfields
Knight Frank
Lloyds Bank
Marsh McLennan
Morrison Forster
Orrick
Shearman & Sterling
Hong Kong Stock Exchange
Simpson Thacher & Bartlett
Our team
We have a century of top-level collective experience working with brilliant people in brilliant companies.
Our studio is designed to be an extension of your office. We take pride in understanding the pressures our clients face, as well as their communication needs.
Every one of our clients is appointed a senior point of contact. Beyond that, specific project requirements determine further team selection.
Ruxandra Radulescu
Chief Executive Officer & Strategic Advisor, Decision Neuroscience | Mastermind
Rux has an endless passion to understand, untangle, and unearth the mysteries of the human brain. With a drive that knows no limits, she advocates for the heart of the agency – its people – through a potent combination of confidence, care and vision.
Rux has an unparalleled ability to thrive in any environment. And not just in a business context; whether it be picking up a golf club for the first time or trying her hand at baking sourdough, “beginner’s luck” does not do it justice – she’s irritatingly good at everything. She also has a real gift for understanding what makes people tick, and for creating a support-system that enables them to thrive. Her business instincts and observant nature are almost telepathic, allowing her to solve problems effortlessly and connect with people on a deep level.
As CEO, Rux’s work is multi-faceted, requiring hard work, meticulous attention to detail, and a high sense of fairness. It is under her leadership that our reputation for luxury service, meaningful connections and exceptional quality was forged, and it is with her drive for excellence that we continue to pursue ever greater successes.
Rux’s enthusiasm for unlocking the potential of the human brain is contagious. We suspect she has found a way to build neural pathways that allow her to fuse intelligence, perseverance, and action into a powerfully efficient cocktail. When seeking inspiration to conceptualise our new brand, Rux’s brain was the obvious place to start.
Will Hambling
Creative Director & Founder | Originator
Meet Will. With a quick wit and a creative’s mind that never stops churning, Will has an energy that inspires and often baffles everyone who crosses his path. A true visionary, he’s always pushing the boundaries of what we *assume* is possible–in turn, motivating the team to be bigger and bolder in their thinking.
A natural problem-solver with a keen sense of how to navigate the ever-changing landscape of our industry, Will’s people-first approach to business has created a culture of collaboration and creativity that is uncompromising. As the agency’s creative spark, Will’s raw talent in ideation ignites the genuine enthusiasm for what we do among the team, which translates into exceptional work delivered to clients. Whether he is conceiving a global brand or crafting a one-off campaign, Will pursues the unconventional, never-been-done-before and, occasionally, complex to reform how global business communicates.
When he’s not busy leading the team to greatness, Will can be found indulging his love of early morning conversations with his daughter (affectionately known as the true brain behind our creative). He’s also an accomplished woodworker, channelling his expertise in 3D spatial visualisation into building beautiful pieces that are as timeless as his legendary, quintessentially British catchphrases.
Will is the beating heart of the agency. It is his vision, confidence and mind-bending force that have propelled Within International to new heights. His clients know that they can always rely on him to deliver strategic brilliance, with a clever quip or two on the side.
Karina Pivo
Head of People & Executive Services | Prescient
When something absolutely has to be done, when it has to be perfect and there is no possibility it can go wrong, Karina has already done it and sent you the confirmation. A genuine cornerstone of our business, Karina’s work is often the foundation upon which the rest of us are able to do what we do. Calm, collected, elegant and brutally smart, she manages and maintains everything from logistics and travel to finance and expenses. With people skills usually associated with the luxury hotel sector, Karina is often the first impression clients have of us, and she is an impeccably good one.
Occupying a position of constant well-managed pressure is where Karina excels. Able to navigate multiple disconnected and complex matters at once is a skill few possess. To do it so consistently for so long is testament to her prophet-like powers of prediction. The joy of working with a professional with an ability to know what is coming and have it done is constantly highlighted by the team and clients alike.
Karina’s unflappable demeanor is the perfect complement to the fast-paced world in which we operate. Like many members of our team, Karina received part of her education in Eastern Europe, which has resulted in her having a grammatically superior command of English compared to that of native speakers and a work ethic that is second to none.
Her interests range from fashion and gaming to Japanese culture – a conversation with Karina is always a pleasure, and often an opportunity to learn.
Mitul Rajani
Director of Experiential & Film | Luminary
Mit is responsible for a huge amount of the success Within International has enjoyed in the decade or so he has spent with us. His love for, skill in, and knowledge of film and animation is astounding, as is the kindness and humility he brings to our studio.
Mit is part computer (sadly PC-based but nonetheless) with an unerring ability to understand, learn and apply software within days of first interacting with it. Complex software that much of the studio learns over years, Mit consumes in weeks and then produces world-class results whilst the rest of us plough through tutorials. It is one thing to learn fast, or immediately in this case, but it’s all about the application, and Mit is the very best here too.
Mit began his editing career in live broadcast television. From late-night chat-shows and live sporting events to day-time tv and children’s programming, Mit has plenty of experience working all hours of the day on little sleep. Cutting together promos and segments to go on air that day or evening solidified his calm demeanour in time precious environments
As comfortable on stage as in the edit suite, Mit is an accomplished vocalist and guitarist. Celebrated in the Camden heavy metal scene, the team here have been known to don the earplugs (the done thing, no comment on his band’s ability) and watch a live gig. His musical talent is evident in his edit style – full of pace, style and purpose.
Mit is hugely popular with the team and clients alike. A teacher at heart, always available to his team and passing on his considerable skills wherever possible. He is also a grounded, beautiful human being with a laser like moral compass. A live edit with Mit, according to the clients that do it, is an education and a pleasure.
Karolina Sungailaite
Brand Designer | Advocate
Every studio has a rising star that reminds the rest of us just how important it is to be driven to learn at the highest level. In Karolina, we have the very best of that. Her thirst for understanding and the care she takes in getting to know what a client needs and, importantly, why, sets her apart.
Karolina is meticulous and it shows. She has an ability to process huge amounts of information with an accuracy and discernment that typically takes years of experience to achieve. Clients have quickly picked up on this and have made her value to them known. She occupies a key role in our brand team and partners with Mitul, our Director of Experiential and Film on high end visual identity projects where her complexity of thought shines through. She embodies the ethos, ‘if you are good enough, you are old enough,’ and has already works on complex projects and rebrands with Creative Director Will Hambling whose trust to deliver she won in record time. Karolina’s ability to verbally and visually present is highly regarded here.
Born in Lithuania, Karolina moved to London via Yorkshire – quite the culture shock, you may think? Not so, she seamlessly adapted, as she did into the culture of our studio. She is so good we often discuss how invaluable it would be to clone Karolina. As such, conversations with her twin sister are ongoing.
Aris Athanatos
Film, Animation and Web Specialist | Magician
Aris is a multifaceted creative who has made a name for himself in the fields of UI/UX, film production, and branding. While originally brought in to focus on UI/UX, he has since dabbled in nearly all our service offerings, always with a seamless transition between teams, partly due to his warm inquisitive personality and partly because there is nothing he can’t do – really, it’s borderline annoying.
Of Greek stock, Aris takes the meaning of his name literally. His surname translates as ‘immortal’, which is apt, as Aris runs 10 miles a day, every day, which would kill most of us. And just for good measure, after a morning run and a full day in the studio, he runs another ten miles in the evening, too (no, really, he does).
When not pounding the historic footpaths of Athens, Aris is most at home on set. Clients comment on his calm nature, how it sets them at ease and makes the process of having four cameras pointed at you an enjoyable one. A lot of the work he does goes unnoticed, but his attention to detail and forethought are heralded in our studio. His approach sits squarely in the niche Within International has carved out for high-end film with a matching client experience.
In addition to his work with Within International, Aris is a key player in Enter Agora, where he helps visitors understand and navigate Web3 in a practical and straightforward manner. Aris is always available to his team and clients alike and gives everything he does 100%. Working with him is a pleasure, and his contributions to any project are invaluable.
Mikaela Yllmark
Client Portfolio Manager | Choreographer
As Client Portfolio Manager, Mikaela is the master scheduler keeping our studio in sync. Originally from Sweden but cultivating her creativity across the landscapes of Scotland and France, she brings a dynamic blend of European vision.
With a cinematic eye, she spots potential roadblocks as well as opportunities to elevate client outcomes and maximise impact. Did we mention she was a freelance photographer and documentary producer before joining us? As a storyteller who captures truths and stories, she understands how to make audio and video harmonise into compelling narratives. Her experience producing documentaries from inception to completion, including a collaboration with Fujifilm- showcases her precise technical skills and creative problem-solving.
Meticulous planning is second nature for Mikaela. She ensures all moving parts perform like clockwork, on schedule and on budget. Clients appreciate her ability for seamlessly keeping projects on tempo, a skill she honed through over a decade of curating film scores for the ultimate “Main Titles to Suites” playlist (access granted only to the worthy).
Luca Tocco
Technical Director | Imaginator
Luca possesses so many impossibly complex skills – at an advanced level – that, were he not such a wonderful human, it would be irritating. A trained architect, coder, filmmaker, creator, designer, entrepreneur… we’ll stop there so as not to annoy. Luca’s ‘can-do’ attitude is more a ‘have-done’ reality. While most of us were imagining the metaverse, he was building in it. And while others began to wonder how powerful it could be, Luca was proving it already was.
A proud Italian based in the idyllic surroundings of Sardinia, Luca leads our Enter Agora team with style, adaptability and raffinatezza. A born leader, Luca brings others along on the journey, expertly pointing out the often-missed nuances of bleeding-edge development in the virtual world along the way. He’s also very much the hands-on type – eager to share his encyclopaedic knowledge through practical demonstrations of not only how things are done, but how they should be.
When Luca’s not charging around the metaverse, he can be found on his boat with his family, occasionally sending us shots of brilliant azure seas – which is, frankly, quite irritating.
Kay Luisa Lange
Creative Designer | Analyst
When a project requires the kind of obsessive attention to detail usually reserved for nuclear physicists, we give it to Kay. Her scrupulous scrutinization of content and love of consistency is highly prized here at Within International. Kay knows that the route to the heart of many clients in professional services is getting it right. First time. Every time.
Kay’s preoccupation with preparedness and results can likely be charted directly back to her time as an athlete in Germany, where she would regularly train nine times a week as a National level swimmer. Having left the pool for the studio, Kay joined us via a stint in the U.S. studying Design as a major, with psychology as an accompanying minor. We have a firmly held belief here that advisory led creativity is centred around the cognitive rather than the aesthetic, so Kay fits in seamlessly. Should Kay’s commitment to completing any challenge put in front of her require further evidence – and it really does not – she completed her first marathon in Lisbon late in 2023.
Unlike everyone else we know who has run a marathon (including our Creative Director), Kay actually wants to do it again, presumably to hone a technicality that the rest of us would have missed.
Tiria Shen
Creative Designer | Industrialist
Tiria is an anthropology enthusiast, reads sociology for fun, plays double bass, studies philosophy, creates bespoke illustrations and in her spare time, runs. As if that were not sufficient for any one human, Tiria is an amazing conceptualist and brand designer. Uniquely suited to our studio, Tiria’s background in industrial design makes her a born experimentalist, and we like those kinds of people here, a lot.
Tiria was born in Hang Zhou and credits her parents with giving her the mental toughness that saw her awarded a Bachelor of Engineering at Donghua University, and a Master of Arts at The Royal College of Arts London before she joined us. Tiria revels in a challenging brief and sees herself as a persistent learner.
We see her as a teacher as well, bringing with her a real grasp of creatively applied artificial intelligence, alongside perfect interpersonal skills and a deep intelligence that make her a joy to share a studio with. A firm favourite with clients, as well as those on the Advisory side of our business, Tiria expertly blends creativity with clever, effortlessly.
Keon Wong
Creative Designer | Polymath
Keon is multidisciplinary in a way that leaves the rest of us feeling mildly intimidated. Often creatives take the leap from two-dimensional work to three dimensions with animation being the bridge, Keon joined having done that and moved on to four dimensions. As if that were not enough, he has another entirely different creative discipline in his locker too.
Keon is a published poet, so we think that makes him a dual multi-disciplinary creative. Born in Hong Kong, Keon joined our London studio after a spell in leafy Somerset, a part of the UK that inspired the works of Samuel Taylor Coleridge, though this had nothing to do with his decision. Calm and collected in all aspects of his work, Keon is a very accomplished bridge between many in the wider creative team as his skill set is so broad.
For clients, this comprehensive suite of talents makes Keon ideally suited to work on cross channel campaign work. As if this were not enough, Keon also dabbled Law at Warwick, so our many clients in the legal sector will be well looked after.
Advisory board
Paul Edwards
Consultant and former Chief Financial Office at DLA PIPER International
Paul Edwards is a true powerhouse in the financial world. As a former CFO of a global law firm, he brings a wealth of boardroom expertise and strategic acumen to the table, as well as the client perspective on how well our service operates and where we can add more value to the bottom line for our clients. But his professional prowess need not overshadow his other qualities.
Paul’s thoughtfulness and consideration shine through in every interaction he has in our studio. The generosity he offers in sharing his own wisdom is equal only to his desire to expand his mind and learn from others. With a great sense of humour and a listening ear, he fosters connections that uplift and empower.
Beyond his financial background, Paul’s love for the arts knows no bounds. Whether it’s immersing himself in photography exhibitions, indulging in jazz, marvelling at architectural wonders or learning to paint; his passion for creative expression is inspiring and impressive.
In the multifaceted world of Paul Edwards, you’ll find a harmonious blend of intellect, artistry and a zest for life. Engage with him, and you’ll be treated to a symphony of storytelling, knowledge and genuine human connection.
Eve Vlemincx
Strategic advisor | Founder & Author The Legal SHIFT® | Leads firms to the next level | Lecturer | Stanford GSB | Harvard | Corporate lawyer | #1 Favikon Thought Leader & Global Keynote Speaker
Eve Vlemincx is a globally recognised thought leader shaping the future readiness of the legal profession at the intersection of strategy, leadership and transformation. She advises top-tier law firms, executive teams and boards on navigating complex change, where strategy, technology, AI and culture converge. Eve is the founder of The Legal SHIFT™ Advisory, a boutique legal business advisory built around The Legal SHIFT™, a strategic framework designed to help legal organisations become future-ready. Her work focuses on translating emerging themes such as AI, digital transformation and new ways of working into concrete strategic choices and organisational action.
With a background as a Big Law attorney and advanced education at Stanford Graduate School of Business, Harvard Business School, Oxford Saïd and Kellogg, Eve brings rare credibility at the crossroads of academic rigor and real-world execution.
She is a member of the teaching team at KU Leuven, HOGENT, and Stanford Graduate School of Business, and serves on the Advisory Council of Harvard Business Review.
Eve is a regular contributor to leading professional and industry publications on leadership, innovation, AI and the future of legal work. She is the author of the book The Legal SHIFT™ (Larcier-Intersentia). Her work and impact have been recognised internationally, including the Stanford Graduate School of Business Impact Award, multiple LinkedIn Top Voice distinctions, ‘50 Under 50’ by the New York Journal, consecutive Women in Law Awards (2024 & 2025) and recognition as the #1 Belgian content creator on leadership and management by Favikon (2025).
Keri Sprung
Assistant Professor | Executive Advisory | Board Leadership & Strategy
With over 25 years of experience spanning healthcare, biotechnology, and strategic innovation, Keri Sprung brings a distinctive blend of operational expertise and entrepreneurial vision to her work. She cultivates strategic partnerships, coordinates integrated communications and brand strategies, and administers operational initiatives that strengthen infrastructure and advance digital platform integration.
Keri earned an executive MBA from Rice University’s Jones School of Business, and most recently served as the Vice President for Education and Communications at The Texas Heart Institute in the Texas Medical Center, as well as Director of the Women’s Center, where she provided strategic direction to physician and scientist members, leading innovative research, education, and clinical programs in partnership with regional, national, and international collaborators.
A graduate of the University of Texas at Austin’s College of Natural Sciences, Sprung began her career at Pfizer, Inc., working across several healthcare entities in the Texas Medical Center.
She later served as Vice President of Marketing for an Austin-based biotech firm. She co-founded two medical device companies that provided surgical services to hospital systems across the Southwest. Her leadership has extended to advisory roles with the Genetics Policy Institute Stem Cell Action Coalition and the Texans for Stem Cell Research where she served as their Vice Chair. She currently serves on the boards of the Rice Business Alumni Association, Sisterhood, and Fit Houston.
Through her creative leadership she has architected an expansive network of community, industry, and institutional partnerships, including collaborations with UT Health Science Center, Baylor College of Medicine, WomenHeart National Hospital Alliance, Alliance for Regenerative Medicine, ExxonMobil, American Heart Association, Rice University Baker Institute, Alpha Phi Foundation, Center for Houston’s Future, Breakthrough Houston, IdeaLabs International, and numerous community organizations advancing education, health and research initiatives.
18th anniversary
Within International is more than 18 years old today, a remarkable thing for me to write when I look back on where it all started. Like many businesses, we began life in the less than auspicious surroundings of my parents’ spare bedroom in a wonderfully sleepy rural setting in Stapleford, Cambridgeshire.
It was 2006, and Tony Blair was Prime Minister; I had no idea that he would soon be working with his team at Number Ten Downing Street and then go on to work with Gordon Brown and Boris Johnson.
Facebook and Twitter launched that year, and PlayStation released the PS3.
It was the year ‘An Inconvenient Truth’ was released, and 18 years later, we are still working on climate crisis projects that started in 2009 with HRH The Prince of Wales and have included more COPs than I can count.
From Stapleford we are now in London, New York and Bucharest, and half of our clients are not from the UK. We are from 13 countries speaking 12 languages. We have grown into a team of 20 across two businesses. We have employed over one hundred people, and I have made many lifelong friends.