Taking too long? Close loading screen.
Prudential is a multinational life assurance and financial services company headquartered in London, United Kingdom. Having worked with Prudential for nine years across their global business units, we were a good fit for conceptualising and delivering their latest global talent acquisition campaign.

But – as expected from a forward-thinking business like Prudential – the brief came with a twist: ‘attract applicants for jobs that presently do not exist’.

Prudential Next Generation billboard advertisement

The intent of the project was to engage curious minds for Prudential’s high-level career acceleration programme, Next Generation. As a consequence, our target audience was people who like to solve problems and pay extra attention to detail.

As part of the project scope, our team created messaging around the very curiousness Prudential was trying to attract while communicating Prudential’s need to fill complex positions now and in the future.

“Cutting edge creativity, applied in a holistic approach to our work and challenges. Within International are keen, friendly and flexible – making for great energy in creating new things, but also applying them within our complex organisation, and getting things done, in partnership together. Great design, high quality, a real pleasure to work with.”

Faye Jones
Group Talent Management

Prudential Next Generation event collateral

The project was a huge success with far more applicants than previous years. We supported Prudential for three consecutive years on this initiative, delivering brand, advertising, film, animation and consultancy throughout.

Prudential Next Generation digital applications

We’re always up for a challenge. Let’s work togetherto crack your next creative hurdle.

You might also like

Digital Legal Exchange

What a fabulous project this was, in no small part because of the intellect and passion shown by our lead clients, Isabel Parker and Mark Cohen...

Peters & Peters

Within International has always been about brands. Creating brands is capturing the essence of a firm. It is about understanding the people in their...

DLA Piper

Our longest standing client, DLA Piper LLP is a multinational law firm, now regarded as one of the largest and most prestigious in the world. Though...


Global law firm and member of the "Magic Circle" elite, Linklaters LLP approached us at the earliest phase of developing their flexible resourcing...


Soccer Aid for Unicef, the world’s biggest celebrity football match, was established with one core goal: to raise money for vulnerable children...


As one of Australia's largest global insurers, with over 12,000 employees in 31 countries, it's safe to say QBE Insurance Group Limited's footprint...

Share This

Share this post with your friends!