Prudential Next Generation airport billboard advertisement

Prudential is a multinational life assurance and financial services company headquartered in London, United Kingdom. Having worked with Prudential for nine years across their global business units, we were a good fit for conceptualising and delivering their latest global talent acquisition campaign.

But – as expected from a forward-thinking business like Prudential – the brief came with a twist: ‘attract applicants for jobs that presently do not exist’.

Prudential Next Generation billboard advertisement

The intent of the project was to engage curious minds for Prudential’s high-level career acceleration programme, Next Generation. As a consequence, our target audience was people who like to solve problems and pay extra attention to detail.

As part of the project scope, our team created messaging around the very curiousness Prudential was trying to attract while communicating Prudential’s need to fill complex positions now and in the future.

“Cutting edge creativity, applied in a holistic approach to our work and challenges. Within International are keen, friendly and flexible – making for great energy in creating new things, but also applying them within our complex organisation, and getting things done, in partnership together. Great design, high quality, a real pleasure to work with.”

Faye Jones
Group Talent Management
We need the leaders of the digital future. (01100010 01101001 01101110 01100001 01110010 01111001 thinkers not required.)
We need the leaders of the digital future. (Binary thinkers not required.)
We have Charles Dickens' penultimate novel, do you?
We have Great Expectations
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The project was a huge success with far more applicants than previous years. We supported Prudential for three consecutive years on this initiative, delivering brand, advertising, film, animation and consultancy throughout.

We’re always up for a challenge. Let’s work together to crack your next creative hurdle.