Impress and Inform
Clifford Chance is a multinational law firm headquartered in London and operating in numerous complex markets ranging from Banking & Finance to Tax and Employment across more than 26 countries. They are a very exciting client in our portfolio – their brand is elegant, contemporary and sleek.
We started working with them through a referral - our favoured method of getting new clients. By keeping the team at Clifford Chance happy and proud of the work we delivered, they in turn have kept us front of mind.
We unpicked the nuances we could use to create a relatable story for a non-technical audience while maintaining the depth of the research.
Clifford Chance convey a significant amount of complex information to their client portfolio on a regular basis. And the challenge with complex information is that not everyone can understand it.
For this very reason, they came to us. We have created numerous pieces of such collateral, but the most impactful one was a series of bespoke brochures for their clients – the first two are The High Yield Restructuring Landscape and The Composition and Pre-insolvency Procedures in Europe: All Change?
These have subsequently been dubbed as the ‘Infamous Series’, because of their high-demand and number of print re-runs.
And because we believe creativity needs to be rooted in research and knowledge, not only our Client Team, but our Designers read both reports from cover to cover. They unpicked the nuances we could use to create a relatable story for a non-technical audience while maintaining the depth of the research.
The result was a beautiful design (we believe this is a given) that delivered a purpose: to impress and inform.